The reconstruction of the new Toyota Center Tegeta showroom is entering its final stage. Along with the visual characteristics, the concept of the showroom is completely changing, which will create a precedent for different services in the region.
According to the new concept, all products and services will be placed in one multifunctional space, which will significantly improve and simplify the service process. The main concept of the new visual identity is a completely renewed space, where each customer will have the opportunity to directly interact with the brand both digitally and with the help of a personal advisor. The digital monitors placed in the renovated showroom will give the customer the opportunity to learn about various products in detail.
Along with the change of the external appearance, an organizational transformation is also planned to update the service standard. The new system will enable centralized management of each frontline employee, communication between key positions, a new team approach will be established, which will ultimately make the service faster and more flexible.
Mariam Meliashvili, General Director of "Toyota Center Tegeta": "The renovated space is completely focused on the needs of the customer. The guest should receive the most perfect service from the moment he enters the showroom. The new showroom concept is an important step towards the ambition that every Toyota customer will be able to get an exceptional experience, which means a personal approach to every customer. Part of Toyota's Japanese culture is Omotenashi, which means treating each customer as a guest in our home and treating them accordingly. The updated concept, we think, will allow us to make all this a reality."
The reconstruction of Toyota Center Tegeta showroom started in 2023. The opening of the new modernized showroom and operation with the updated concept of the Japanese brand is planned from the beginning of 2024.
"Toyota Center Tegeta" received the official status of Toyota dealer and authorized service center in 2014. The showroom was opened in Tbilisi 10 years ago. Its reconstruction has been going on for several months, and the renovated space will be able to receive guests from January. European standards showroom, University St. Located in #6, it is located on an area of 800 sq/m. The interior will be arranged according to Toyota's international guidelines.
According to the new concept, all products and services will be placed in one multifunctional space, which will significantly improve and simplify the service process. The main concept of the new visual identity is a completely renewed space, where each customer will have the opportunity to directly interact with the brand both digitally and with the help of a personal advisor. The digital monitors placed in the renovated showroom will give the customer the opportunity to learn about various products in detail.
Along with the change of the external appearance, an organizational transformation is also planned to update the service standard. The new system will enable centralized management of each frontline employee, communication between key positions, a new team approach will be established, which will ultimately make the service faster and more flexible.
Mariam Meliashvili, General Director of "Toyota Center Tegeta": "The renovated space is completely focused on the needs of the customer. The guest should receive the most perfect service from the moment he enters the showroom. The new showroom concept is an important step towards the ambition that every Toyota customer will be able to get an exceptional experience, which means a personal approach to every customer. Part of Toyota's Japanese culture is Omotenashi, which means treating each customer as a guest in our home and treating them accordingly. The updated concept, we think, will allow us to make all this a reality."
The reconstruction of Toyota Center Tegeta showroom started in 2023. The opening of the new modernized showroom and operation with the updated concept of the Japanese brand is planned from the beginning of 2024.
"Toyota Center Tegeta" received the official status of Toyota dealer and authorized service center in 2014. The showroom was opened in Tbilisi 10 years ago. Its reconstruction has been going on for several months, and the renovated space will be able to receive guests from January. European standards showroom, University St. Located in #6, it is located on an area of 800 sq/m. The interior will be arranged according to Toyota's international guidelines.
