Especially for this event, the Toyota Center Tegeta showroom combined the function of a cinema. The guests had the opportunity to watch the film Paltus, the main leitmotif of which is memories, made within the framework of the #ErtadModymist campaign. With the film Toyota Center Tegeta reminded the guests how important and valuable a car can be for its owner and how many interesting memories it can hold. One of the main characters of the film, along with people, is a car — a car as a part of memories. The plot revolves around one important story, which the main characters of the film, the brothers, will remember throughout their lives. The main director of the film is Dato Borchkadze, the screenwriter is Lasha Milorava, and the director of photography is Goga Devdarian.

Lasha Milorava, screenwriter: "This is the first precedent in Georgia, when a brand made its own independent short film and presented it to customers. It was very interesting to work on this project with Toyota Center Tegeta. I think with this film, Paltus, we got a very interesting result, which is the result of joint selfless work is the result."

The general director of Toyota Center Tegeta, Mariam Meliashvili, introduced the company's development path and history from 2014 to the present to the guests of the event. One of the main goals of Toyota Center Tegeta is to create an unforgettable experience for customers. Along with the reliability of Toyota brand cars, the main prerequisite for this is the special environment and comfortable service created for the customer.

Mariam Meliashvili, General Director of Toyota Center Tegeta: "Toyota Center Tegeta had many important achievements during the past 9 years. We managed to become one of the best representatives of the Japanese brand in Georgia. To celebrate these achievements, we wanted to remind our customers once again that Toyota is a symbol of quality and durability. The idea of ​​the film is as follows: a thing becomes more than a thing when it is connected to memories, and Toyota is the car that is passed down from generation to generation, and therefore, in many cases, it is more than a car, it is a friend with whom many memories connect us and with whom we come for years. Of course, we could have premiered the film in a real movie theater, but we felt it would be better to show it in an environment that consumers are already familiar with, in our showroom."

At the end of the event held within the framework of the campaign #Together, Toyota Center Tegeta held a special reception for the guests and organized a raffle. Various marketing activities are planned within the campaign.

Toyota Center Tegeta, a subsidiary of Tegeta Holding, has been operating on the Georgian market since 2014. The company is monobrand and its services are completely focused on Toyota brand cars. At this stage, the company offers customers the latest models of Toyota cars, high-quality original auto spare parts, accessories and services. The service is equipped with the latest authorized programs and qualified personnel.